Alan began Tyneside Frozen Foods and at this time the company was based in Benwell, Newcastle-upon Tyne and serviced customers from a staff of six with only two transit vans. With Alans passion for customer service and business, fueled by hard work and determination to make Tyneside Foodservice a success, he began to deal with the likes of Fenwick’s and Bainbridge’s of Newcastle.
All three of Alan Walton’s sons joined the company. Tyneside Frozen Foods became one of the early members to join the Fairway Foodservice group, which was founded in 1984 by five frozen food wholesalers. Alan Walton took the decision to join this group enabling his company to maximise their buying power and pass on the benefits of such to his customer base.
Walls granted Tyneside Frozen Foods the concessionaire for their catering division - County Fair, distributing across the North East area.
An important date for the business as Tyneside Frozen Foods underwent a name change and became Tyneside Foodservice Ltd.
Tyneside Frozen Foods had around 10 years of successful service from their Northallerton depot before they moved to open up a bigger site in Thirsk. The southern site continued to run alongside the main depot in Blaydon. Alan Walton also decided to take a step back from being the Managing Director of the business confident in his three sons ability to take on more roles within the company.
The southern site in the business was consolidated back into one depot at Blaydon and Tyneside Foodservice continued to service the whole of the North East from Berwick to York from the one site.
The company took on board the demand from customers and expanded the new chilled and dry goods storage, enabling more variety of products for their customer base. It was later this year that Tyneside Foodservice became the sole distributors for Beckleberry’s another Blaydon based, family run, company manufacturing ice-cream and patisserie products.
Tyneside Foodservice was rebranded. The fleet of 16 multi-temp delivery vehicles were given a ‘make over’, to incorporate the new logo. Customers are now able to see Tyneside Foodservice delivering across the North East of England with the modern TF logo. This is twinned with the images of the unmistakable Beckleberry’s gourmet ice-cream, never losing the roots of the frozen food service that Alan Walton began almost 40 years ago.